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But what if that perfect buyer never comes, and a few
showings become too many without generating any firm offers? If you think
you are saving money by selling your own home to avoid paying someone else
a percentage of the sale price, there are a few factors you'll need to
consider.
Save time
and have a professional sell your home It takes time, professional marketing and know-how to sell a home. As your representative,
Smitha will save you time and aggravation by being available when you are not. As your consultant,
Smitha offers the marketing expertise needed to help you obtain the best possible price for your home and makes sure the transaction proceeds smoothly to a successful close.
As is true in every industry, the right price is everything. Often homeowners don't realize
what their townhome is actually worth. They are likely to over or under price it for the market.
Smitha, however, will provide a professional market analysis to show how your
townhome or condo compares with others in its price range and help you determine the right price.
Your time is valuable. Before placing that "For Sale" sign on the front lawn, be prepared to be available at all times and give up much of your free time to meet with potential buyers. Remember, as a "do-it-yourselfer" seller, you're a one-product shop with limited hours. Most homeowners quickly tire of sacrificing evenings and weekends - when most buyers house hunt
- to take calls and show their property to complete strangers who may or may not be ready and able to buy.
By contrast, real estate professionals bring you prospects who are pre-qualified financially to buy your
townhouse or condo. That's a job most homeowners are not equipped to handle. If you agree to sell your home to some one who must wait to be approved for financing, you risk missing a buyer who is ready - today - to make a sound offer. By the time you find out that the first buyer really isn't a good prospect you will have lost valuable time and market momentum.
Smitha will also pre-screen buyers in terms of their wants and needs to make the best use of everyone's time. Without pre-screening, potential buyers who come to your door do not know if your home has the number of bedrooms or floor plan they are looking for. You may find you have just invested an hour of your time showing your formal living room to some one who is looking for a casual family room close to kitchen.
Pre-screening brings financially qualified buyers to your door who are specifically looking for the features your home offers.
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Smitha will advertise your home on
Realtor.com, WallStreetJournal.com, AOL.com,
MSN.com, Netscape.com, Juno.com, NetZero.com, Excite.com, iwon.com,
Compuserve.com, DigitalCity.com, GSMLS.com, Weichert.com, Morris-Homes.com
and RoseArborLiving.com.
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Another drawback to selling your own home is that your market reach is limited to people who drive by or see your ad. Out-of-towners, who constitute a major source of serious buyers, rarely can expend the extra effort required to shop for sale by owners. A large organization, such as Weichert Realtors, has inter-office referrals and national and international connections to draw on.
As a seller you must detach yourself emotionally from your home. Approach the sale as if you were marketing a product. As with all successful marketing, the price must be competitive and the benefits clearly pointed out to the potential buyer.
Keep in mind too, that buyers may be uncomfortable dealing directly with the
homeowner. A professional real estate salesperson can provide third-party perspective. That can often help you overcome objections the buyer is reluctant to mention to you directly.
Smitha can offer you a long list of marketing services and help you devise a custom marketing plan.
To find out about the many services offered by Smitha
contact
her today.
Need advice on preparing your home for sale in the future? Smitha can
help you with that as well. Call Smitha today.
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Equal Housing Opportunity